Small businesses are the way forward. Gone are the days when big companies usurp the market place with their discounted prices and their constant offers of rewards and the like. People are warming up to the idea of smaller businesses and the fostering of communities around these businesses. For an entrepreneur with a great idea, now is the time to take the plunge!
What sets small businesses apart from huge corporate entities is the personal touch. And sometimes, businesses need to use certain tools to extend this personal touch. Enter targeted marketing campaigns. Small businesses are ideally suited for SMS marketing. This kind of marketing empowers businesses to share with their users important information on an immediate basis – not only that, SMS marketing involves another key factor, customer consent. This way business owners know that they are working with an audience that wants to participate.
The best SMS marketing involves a customer being involved on their own terms. Receiving any kind of message from a company involves the customer’s consent. This works well for two reasons:
- Assured customer engagement with a business and their services, which allows businesses to assess and follow-up as well as develop with their audience in a way that is beneficial to the consumer as well as to the business
- An easy and effective way to track and analyse data needed for your business to develop in the right direction. Often times businesses start with one idea and they find that the market for it simply doesn’t exist, by the time the evolve something new has come up. SMS marketing is based entire on the responsiveness of the target demographic of any business and thus it helps a business grow with the needs of the market.
Marketing is a key component of a business’ growth and it helps when a company’s marketing revolves around what its customers think.